https://opinionator.blogs.nytimes.com/2012/12/02/philosophy-and-the-poetic-imagination/
“Most importantly, the example shows that we cannot draw a sharp boundary to distinguish some language as intrinsically poetic. We can apply our poetic attention to commonplace language, and thereby give that language unexpected depth and importance. Indeed, poets such as William Carlos Williams purposefully challenge us to extend our sensibilities and find the poetry in everyday language, whenever they construct poems with familiar vocabulary and cadence.
How do we cultivate the poetic imagination? We must attune ourselves, however we see fit, to the features we notice in a poem, as a prompt to experience its language more deeply. This search for significance can target any noticeable feature of the poem—regardless of the meaning, if any, the feature might literally encode. We can listen to the sounds and rhythm of the poem. We can feel its syntax and structure. We can even attend to its visual shape and layout before us, as the poet e. e. cummings often invited his readers to do.
However, even when we explore the familiar domains of sound, meter, rhyme and line, we must be prepared to explore the variable and open-ended significance of each observation. We saw, for example, the different effects of lineation in the Missed Connections poem. There is no one meaning or effect for parsing lines; for annotating lines; or in juxtaposing the two. What we find in all these cases is just a formal contrast, an echo of further differences, which we can appreciate more deeply only by probing the poem further. This variability underscores the creativity poets and readers bring to their art.”