Fifty-eight percent believe there are important things they are unable to afford – putting money into a retirement account (38 percent) and life insurance (35 percent) were at the top of the list.For those who don’t have life insurance, the top reason for not having it was they thought it was too expensive (52 percent).
“People tend to overestimate the cost of life insurance,” said Ladder Co-founder Laura Hale. “Trading off a couple of smaller short-term purchases per month can support a monthly policy payment. It can give you the longer term satisfaction that comes from making sure your family is protected.”
The survey found that only 10 percent of respondents know that they could get life insurance in place in less than 15 minutes online.