noun: rhetoric
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the art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques.“he is using a common figure of rhetoric, hyperbole”
synonyms: oratory, eloquence, power of speech, command of language, expression, way with words, delivery, diction “he was considered to excel in this form of rhetoric”-
language designed to have a persuasive or impressive effect, but which is often regarded as lacking in sincerity or meaningful content.“all we have from the Opposition is empty rhetoric”
synonyms: bombast, loftiness, turgidity, grandiloquence, magniloquence, ornateness, portentousness, pomposity, boastfulness, boasting, bragging, heroics, hyperbole, extravagant language, purple prose, pompousness, sonorousness; More
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Origin
Middle English: from Old French rethorique, via Latin from Greek rhētorikē (tekhnē) ‘(art) of rhetoric’, from rhētōr ‘rhetor’.
How my heart sings 