
Jonathan Haidt’s research (2003) has revealed that when we witness to acts of kindness, altruism, and moral courage, we respond with elevation—a warm, expansive feeling in our chests and sense of inspiration that makes us want to be less selfish, more altruistic ourselves. Studies by Michelangelo Vianello and his colleagues (2010) have shown that when leaders demonstrate an altruistic commitment to their ideals and act with fairness, they cause a ripple effect on the people around them, transforming their cultural atmosphere. Experiencing elevation, their followers respond with greater altruism, courtesy, cooperation, and citizenship. One altruistic person can make a powerful positive difference.
