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“Of course, there may be one other reason these clothes fit our current cultural mood. It’s an overreaching journalistic impulse to attribute every micro-phenomenon to post-election malaise, but the rise of gorpcore — which exalts activities that, in their environmental consciousness, have always been considered hippie-dippie or tree-hugging — is a political act. “It’s crunchy,” says Schlossman. “And in this political climate, these brands we’re talking about stand for good. I’ve not necessarily been someone to vote with his dollar, but it’s the perfect marriage of ideas.” Mother Nature has been how liberals — one famously — have been licking their wounds, and celebrating it is a rebuke of the president’s planned $1.5 billion cutfrom the Interior Department’s budget. To wear Patagonia is to stand in solidarity with the brand’s environmental advocacy. It’s no accident that Black Lives Matter activist DeRay McKesson has worn the same Patagonia vest for nearly a decade. Sporting brands that give voice to your value system is its own form of silent protest.
Ideas in fashion and food and design and travel don’t occur in isolation. You can trace the philosophical throughline — that maybe nature holds some secret to self-improvement or emotional deliverance — in the rise of grain bowls and Moon Dust, the comforting, naturalistic principles of hygge and lagom, and the Ranch. Gorpcore’s not fashion for the 1 in 7 billion, nor is it fashion for the one percent — it’s live-good, do-good, feel-good fashion for the ones who care just a little too much.”

The soft flower shows us love and beauty fine



