http://www.bbc.co.uk/news/mobile/10154775
“Creativity is uncomfortable. It is their dissatisfaction with the present that drives them on to make changes.
“Creative people, like those with psychotic illnesses, tend to see the world differently to most. It’s like looking at a shattered mirror. They see the world in a fractured way.
“There is no sense of conventional limitations and you can see this in their work. Take Salvador Dali, for example. He certainly saw the world differently and behaved in a way that some people perceived as very odd.”
He said businesses have already recognised and capitalised on this knowledge.
Some companies have “skunk works” – secure, secret laboratories for their highly creative staff where they can freely experiment without disrupting the daily business.
Chartered psychologist Gary Fitzgibbon says an ability to “suspend disbelief” is one way of looking at creativity.
“When you suspend disbelief you are prepared to believe anything and this opens up the scope for seeing more possibilities.”
