Q – Quotations. Using the words of an expert, a thought leader or simply someone that isn’t you is a great way to build credibility and interest into your writing. Check out these ten expert tips for using quotations.
R – Read. Everyone who has ever given advice about better writing has said to read, and with good reason. Study more, struggle less.
S – Story. “We are creatures of story, and the process of changing one mind or the whole world must begin with “Once upon a time.”” – Jonathan Gottschall. People are enthralled and persuaded by stories. Even if you are writing a blog post or a case study, delve deeper and find the story. Think about emotional engagement, suspense and resolution.
T – Talk to people. Whether you are conducting a journalistic interview, or just down the pub with your friends, everything you hear forms part of what you write. Engage with people in the real world, listen to their ideas and be open to suggestions. You have to collate ideas, not just dispense them.
How my heart sings 